Whereas different quick meals chains are dashing to launch meatless and plant-based options, Dunkin’ Donuts went in the other way and launched the ultimate snack for meat lovers. Beginning at the moment, Snackin’ Bacon might be accessible at Dunkin’ eating places nationwide. “Right here at Dunkin’, we’ve been working arduous to formulate the proper afternoon decide-me-up, and actually, what’s higher than a bag filled with bacon?” the company said in a blog post.
Dunkin’ desires you to know that it’s not simply any bizarre bacon. It’s high-end bacon that’s been smoked with pure cherrywood. It’s then handled to a sweet and savory mix of brown sugar and black pepper seasoning.
If that sounds acquainted, it’s as a result of it’s mainly the identical bacon utilized in Dunkin’s Sweet Black Pepper Bacon Breakfast Sandwich, the corporate mentioned. “With its basic flavors featured in everything from toothpaste to vodka, bacon is a phenomenon. However, at Dunkin’, we consider one of the best ways to get pleasure from bacon is straightforward: eat it.”
Dunkin’ launched its Beyond Meat breakfast sandwich nationally final November after an extremely profitable take a look at the product over the summer season. The sandwich was framed as a way for the chain to capitalize on rising shopper curiosity in plant-based, mostly proteins — and take up more room within the more and more aggressive breakfast phase.
Dunkin’ first launched a breakfast sandwich that includes Beyond Meat’s meatless sausage in New York City last July. That check “exceeded our expectations,” Dunkin’ CEO Dave Hoffmann mentioned in a press release month later. The Beyond Sausage Sandwich rapidly grew to become the second best-promoting merchandise in Dunkin’s Manhattan shops, following the corporate’s bacon, egg, and cheese bagel.
The enthusiastic buyer response impressed Dunkin’ to hurry up the national launch, which was beforehand scheduled for January. Over 9,000 Dunkin’ places began serving the sandwich beginning November 6.